Relatively unknown since 2007, fundraising on Facebook is still in early stages of development, but leads the way in charitable web applications. Charity presence on Facebook originated in standard profile pages which users could join as a 'friend', but is getting increasingly sophisticated, with charities taking online donations and launching their own applications to advertise their causes.
The launch of the Causes application really helped to make fundraising possible on Facebook. Causes enables not for profit organisations to set up their own pages for users to 'join' and show their support by advertising the charity's brand on their profile. The idea is to publicise your charity using Facebook's network set-up - allowing friends to spot your organisation on others profiles and join your cause themselves. Relying on this type of networking can be very successful - some charity groups have hundreds of thousands of members.
Several high profile charities including Childline, Marie Curie and NSPCC host their own Facebook pages which members can join, just as if they were adding a friend to their virtual social circle. Pages like this provide a space for members to chat, a message board to promote news and events, and a downloadable logo button to spread your charity's brand.
Some charities are taking their Facebook presence one step further, and devising fun applications to catch the attention of potential supporters.
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