Facebook is great for reaching younger supporters, but user figures show that it's not just for kids. In fact, the site's fastest growing demographic is the over 25s. So, using Facebook could help your charity to reach a huge range of individuals with relatively little time, effort and money.
Statistics from Facebook show that users spend an average of 25 minutes on the site every day, and that 95 per cent use applications. These are encouraging figures for charities looking to launch profile pages or applications - the chances of reaching supporters through Facebook could be substantially higher than through more conventional paper leaflets or newspaper adverts.
An added bonus of promoting your organisation through Facebook is that it can cost you nothing. Setting up a profile is free and easy, and fundraising applications like Justgiving and Causes charge only a small percentage in fees, which may be less than what you will invest in raising money through more traditional means.
If you are investing time and effort into your charity's presence on Facebook, it is important to know how this is paying off. Organisations can monitor who is linking to their cause and alter their approach accordingly. This is sophisticated and valuable market research which could be costly to carry out on your own.
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